I was reading the article “The Science of Why Our Brains Are Wired to Connect” http://tinyurl.com/m6keshp and I found the following quotes very interesting.

We intuitively believe social and physical pain are radically different kinds of experiences, yet the way our brains treat them suggests that they are more similar than we imagine.

Also,

The neural basis for our personal beliefs overlaps significantly with one of the regions of the brain primarily responsible for allowing other people’s beliefs to influence our own. The self is more of a superhighway for social influence than it is the impenetrable private fortress we believe it to be.